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Helping To Make San Diego Even More Welcoming

March 23, 2018
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In December, Diamond + Branch began working with Samuel Tsoi to help launch a digital presence for Welcoming San Diego. We were super excited to be given this opportunity because we love everything Welcoming San Diego stands for, giving immigrants and refugees equal access to opportunities and economic success in San Diego County.

Our relationship started in early December 2017. I worked around the clock to launch the website before the Welcoming San Diego Kick-Off Summit in early February 2018. I created a color palette and text logo that embodies San Diego’s characteristics and Welcoming San Diego’s vision. My goal was to develop a website experience for users that were positive, easy, and informative using simple but modern design, data provided by New American Economy, and clear calls to action to get involved, all while sprinkling in hints of San Diego!

The resulting WordPress website was designed to inspire users to get educated on the impact of immigrants in San Diego County. It is meant to help motivate everyone to get involved. The users can get involved in various ways such as subscribing to their newsletter, sharing ideas on better integration for immigrants and refugees, or attending a local event.

One of the reasons we took the opportunity to work with Welcoming San Diego is that our values aligned. We both “envision a vibrant, inclusive, and safe binational region that attracts families and businesses from around the world that all San Diegans can flourish in.” As our agency grows, Diamond + Branch strives to create opportunities for individuals that encompass our same values and vision for this world!

I look forward to our continued relationship with Sam and Welcoming San Diego. There are endless opportunities for them in 2018 and I can't wait to see their success!

Check out their brand new website and see how you can get involved by subscribing to their newsletter or join the conversation and let them know how San Diego can better support immigrants and refugees!