Make 2024 the year that you get your marketing shit together.

It’s time. You’re ready to start Marketing on Purpose.

Join the next Marketing on Purpose cohort and you'll have your marketing machine humming before spring break!

Skip down to the details.

Tell me if this sounds familiar...

You don't have a marketing "plan" and instead you tend to commit random acts of marketing.

You know your offer is awesome, but you're not sure how to talk to your customers.

You feel overwhelmed, confused, and pressured to start getting it right.

You're doing a lot of marketing "shoulds" without getting traction.

You feel like you just need a system that helps you prioritize, make decisions, and get shit done.

It's simple: You need marketing that works so that you can do work that matters.

You need a plan that works so you can start making money.

Stop wasting time on random acts of marketing.

Good coaches will take $20,000 a year or more to set you up for success in your marketing.

Most marketing agencies will charge you $5,000 a month forever, regardless of whether or not they produce results.

Still, if you try to save your pennies and DIY it, you end up spinning your wheels, frustrated, and constantly should-ing on yourself.

These choices might work for some, but for you dear founder, they are a waste of your precious time or money.

Instead, learn how to start Marketing on Purpose in less than three months, then use it to grow your business forever.

Over eight sessions, you'll work closely with Lindsay and a small group of other purposeful people to create a marketing plan that is customized to your needs, prioritized for your resources, and ready to execute.

When you're done, you'll have a marketing system that works for you now and in the future:
          1. A shorter, but more impactful, to do list
          2. Consistent results from your marketing activities
          3. Common sense approaches that you'll feel confident implementing
          4. Clarity on who you are for and how to make your offer irresistible

Saba Williams headshot


“Lindsay KNOWS what she's doing. The work was intensive, but the payoff is so great! The cohort I participated in included people from different industries, but Lindsay's curriculum was universal and she knew how to connect with each person.

Saba Williams
Co-Founder
Melanin Essentials

Ready to stop doing random acts of marketing and start Marketing on Purpose?

Live courses, personalized coaching, virtual coworking, all kinds of templates, and video archive for your reference.

The Marketing on Purpose small group is perfect for you if:


And once you're done, here's what you can look forward to:

A new understanding of your customers and how to connect with them using digital channels.

A marketing plan that is custom-fit for your offer, your audience, your talents and your schedule.

A living to do list that simplifies your workload and increases your effectiveness.

A marketing plan that is custom-fit for your offer, your audience, your talents, and your schedule.

Confidence, clarity, and reliable results for your business.

“I have been in the communications field for 13 years and this was by far the best workshop I've ever taken. During a difficult time, I feel motivated and prepared to take on the end of year season and the next year working smarter, not harder.”

Lisa Kelley
Director of Digital Media
Fisher House Foundation

What the heck is a “marketing activist” and why should you care? Great question.

I am a marketing activist because I use marketing to increase justice, equity, and sustainability.

Here’s how it works:
• When women, queer, or BIPOC entrepreneurs are successful, their success translates into jobs, wealth, and power.
• When these folks have better jobs, more wealth, and more power, the world immediately becomes more just and equitable.
• When nonprofits, B Corps, and purpose-driven organizations are successful, their success translates into more impactful work and more sustainable businesses.

But, you probably already know that despite all of the ability and grit you bring to the table, underrepresented entrepreneurs have extra hurdles to overcome. My work is to solve marketing for my clients so that they can focus on solving more important problems.

Lindsay LaShell
Marketing Activist and creator of the Open Lines Marketing Framework

You can (and should) expect more from your marketing.

Marketing on Purpose is an intense weeklong program where you will create an actionable marketing plan that is right-sized for your organization and resources.

  • Clarify your messaging and how to best connect with your audiences
  • Design an efficient system using digital channels in clever ways
  • Increase your confidence in and commitment to your own marketing

Lindsay is dedicated to your small group for the entire week, so you get tons of hands-on coaching and wrap-around support:

  • Eight 90-minute teaching and collaboration sessions
  • Direct instruction on content
  • Hot seat workshops for specific feedback
  • Virtual coworking for accountability and support
  • GoogleDocs planning and strategy templates
  • Task lists and homework assignments
  • Weekly office hours with Lindsay for drop-in support
  • Video archive of all sessions
  • Document templates and feedback in GoogleDocs
  • Private Slack group for cohort collaboration

The fine print:
  • Maximum of six organizations per cohort with a maximum of two individuals per organization
  • Completion of all tasks needed to get value out of each session, plan to be committed for the entire week
  • Expect feedback, referral, and testimonial requests
  • Enrolled students will earn $500 cash for every additional student who they refer, with no maximum.

Just one week of work for years of marketing confidence

Payment plans are always available upon request at no additional cost.

Ready to get started?
New cohorts forming every month!

You'll learn how to think about marketing in a new way, how to plan your marketing for action,
and how to execute for RESULTS.

Julian Bryant
Founder
Slay Today

“Lindsay has a great enthusiasm for teaching and has great command of the material. An unexpected value I got out of participating however, were the connections I made with the other students. Going through the material with other similarly situated businesses was great. Talking through the application of different marketing concepts to their businesses helped me understand the application of those same concepts to my own business even more. I ended the course with new skills, inspiration from others, and some new friendships.

Laura Kruisenga
COO
Kennari Consulting

“I am so glad we participated in this course! We had meaningful discussions, learned new strategies, and walked away with easy to implement tools and templates. This was well worth the cost and time we put into it.

Leigh Anne Mayberry
Communications Director
Blue Planet Foundation

“I knew from the first Star Wars example that we were in good hands. The whole process made sense, from one exercise to the next, and it was presented in a way that I could understand. There is so much value here, and you made it fun and engaging as well. Our team is excited to take what we have learned and put it into action. Mahalo nui!”

2021 Course Participant

“This was such an excellent and exciting class. Even though I was totally 'green', I became aware of so much that was helpful. Lindsay is a brilliantly knowledgeable and informed teacher. She creates a very relaxed, harmonious, and fun environment. She encourages interaction and welcomes others' thoughts, input and ideas. This results in a class of colleagues supporting one another. It was just a wonderful class. I would totally recommend it to others.

Sign up now to get started Marketing on Purpose!

Live courses, personalized coaching, virtual coworking, all kinds of templates, and video archive.

Want a private cohort for your organization?

For co-working spaces, conference organizers, entrepreneur networks, foundations, and business accelerators to provide their members with a capacity-building program that is seriously effective.

Lauren Grattan
Lauren Grattan
Co Founder and Chief Community Officer
Mission Driven Finance

“I used to do a lot of donor communications in my former life as a nonprofit fundraiser, so going into this work I knew enough to be dangerous. All the terminology was familiar. I'd made personas before. Lindsay breathed new life into these concepts I thought I knew by combining them in the most effective flywheel framework. It's not an exaggeration to say it blew my mind.

Keoni Lee
Keoni Lee
Executive Director
Hawai’i Investment Ready

Lindsay's unique approach to marketing is exactly what incubators and accelerators like mine need more of. She teaches small and new organizations how to stretch their limited resources to get the best marketing they possibly can, and she does it in a way that's accessible and impactful. She'll be supporting Hawai'i Investment Ready and our participating enterprises for a long time into the future.”

Keoni Lee headshot

“Lindsay's unique approach to marketing is exactly what incubators and accelerators like mine need more of. She teaches small and new organizations how to stretch their limited resources to get the best marketing they possibly can, and she does it in a way that's accessible and impactful. She'll be supporting Hawai'i Investment Ready and our participating enterprises for a long time into the future.”

Keoni Lee
Executive Director, Hawai’i Investment Ready
Katie Appold head shot

“It's the work of Nonprofit Hub to provide experiences that move nonprofits from good to growth. Lindsay's program has been revolutionizing the outreach and communications of the nonprofits we work with for years. We're grateful for her partnership and expert instruction!”

Katie Appold
Executive Director, Do More Good