Marketing isn't my job,
it's my purpose.

Hi, I'm Lindsay.

My pronouns are she/her/hers and I live and work on the ancestral land of the Gabrielino/Tongva people in eastern Los Angeles County.

Helping my clients get reliable results from their marketing just happens to be a thing I know how to do.

Here’s a few other things that I know…

Entrepreneurship is Hard

Harder still if you’re a woman, queer, or a person of color. So you, dear underrepresented founder, deserve a leg up and that is what I am offering. I believe that your success, not your work, is the thing that makes the world better.

Solidarity is Essential

This includes voting with your dollars, coordinating with your co-conspirators, and lifting up your people. I’m committed to inclusive and intersectional business practices, starting with sliding scale pricing.

Empathy Makes all the Difference

Understanding your customers and their needs is the tip of the iceberg. I know what it’s like to feel overcommitted, under-resourced, and generally unprepared, so I take my responsibility very seriously in setting you up for success.

Access Shouldn't be Destiny

To make excellent marketing and business growth available to as many people as possible, the Open Lines Marketing Framework comes in a variety of formats, including sliding scale pricing, dedicated consulting, small group workshops, self-guided streaming courses (coming soon!), an actual book (coming soon!), and pro bono webinars and workshops.

A few other things you might want to know about me…

  • I’m a Leo, born in the year of the dragon, and the oldest of three siblings
  • I’m an Activator, Achiever, and an Arranger, according to Gallup’s Strengths Finder
  • I’m an Enneagram Type Eight, also known as The Challenger

Which means:

  • I love a challenge and I like to work hard
  • I’m often direct, but in service to a greater goal
  • I’m great at setting up systems and inspiring action
  • I hold myself and others to high standards

Learn how I became a marketing activist

“Lindsay has a lovely blend of hard ass and hand holding that just works for Type A entrepreneurs who also can be sensitive about our babies aka our companies.”

Lauren Grattan
Co Founder & Chief Community Officer at Mission Driven Finance

Ready to talk about how

can help your organization thrive?

get in touch

Media Bio

Lindsay Dayton LaShell is a Marketing Activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits. Through workshops, speaking gigs, and consulting, she’s helped thousands of organizations reevaluate and realign their marketing strategies to be more empathetic, efficient, and effective. To see what she’s up to, follow her on LinkedIn or subscribe to her newsletter at