“We had worked with a few different consultants over the years, but it wasn’t until we got help from Lindsay that we were able to really keep up a sustained and thoughtful marketing plan. She made it painless to feel equipped and confident in where we’re headed. We now also refer her to our branding clients.”
More than others, purpose-driven organizations often struggle with their marketing. Maybe a couple of these sound familiar to you?
Working directly with Lindsay to adopt the Open Lines Marketing Framework will change your outlook on what your marketing team is capable of.
“Open Lines is what every nonprofit needs to develop a more effective marketing plan. When there never seems to be enough time or funding to market your organization you need to take advantage of this resource. The techniques and tools the program provides help your marketing efforts run like a perpetual flywheel. Everything you need for successful marketing is provided!”
“Lindsay is exceptionally organized and knowledgeable. She gave our team a leap forward on our marketing plan, and a better understanding of how to evolve it going forward.”
“I loved working with Lindsay! Discovering our brand identity as well as thinking critically about our current customers, who they are and what needs they have was such a valuable opportunity for us as a business. Because of our time spent, I feel as though our next season of business has a solid game plan in terms of growth as well as what our focus should be.”
“Lindsay’s strategic work with our program was fast and furious! It kept the team committed to hunker down and invest in truly understanding who we wanted our program to serve and how we could best reach them. This has been the most valuable strategic exercise I’ve been through, and I’ve gone through a lot. We’re already seeing results and changes two months in.”
The Open Lines Framework will equip a new or young marketer to be incredibly effective, but it’s even more powerful for experienced marketers. If you think you already know all there is to know about marketing personas, brand messages and channel strategies, read these testimonials from clients who had decades of experience when they adopted the Framework:
“As a marketing and communications professional working for over ten years in agencies, as a consultant, and in-house as an employee, I have experienced dozens of ways to "do" marketing. I was skeptical of yet another framework and indeed, much of the early work with Lindsay was similar to other methodologies. However, midway through the program Lindsay's process diverges from traditional strategy frameworks, and in that moment, you see how and why her approach is exceptional.
Every stage of Lindsay's process is grounded in a company's business history, and together we build the strategy based on evidence, not projections. So when the pieces come together toward the end of the program, every action that needs to be taken, every asset that needs to be developed is supported by a concrete rationale built on past success. I'm talking directly to marketers here: Lindsay's program will make your job easier. No more shifting priorities or content whims. You'll leave with a concrete plan to immediately begin executing.”
“I used to do a lot of donor communications in my former life as a nonprofit fundraiser, so going into this work I knew enough to be dangerous. All the terminology was familiar. I'd made personas before. Lindsay breathed new life into these concepts I thought I knew by combining them in the most effective flywheel framework. It's not an exaggeration to say it blew my mind.”
“Updating and refreshing my marketing knowledge with Open Lines has been crucial in boosting my creativity and effectiveness. It's so easy to fall into old habits when it comes to serving messaging. This gave me the shakeup I needed!”