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Only Bad Marketing is Overhead with Lindsay Lashell

November 9, 2022
Why IT Matters
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This conversation digs into some of the fundamentals regarding our own assumptions about what things should look like for marketing and business, how those tropes got created, and offer a vision for what can be when we reassess what’s important. There’s a lot of hype around bringing marketing to the masses, and our guest Lindsay unpicks the inefficiencies and false narratives that make common approaches counterproductive and costly. This is a conversation about humans and how meeting human needs where they’re at is a scalable approach to bringing more successful outcomes and mitigating externalities that get in the way of genuine connectio