How to Bring Compassionate Marketing to Your Customer
Today on the podcast we talk with marketing activist and founder of Open Lines Marketing Lindsay LaShell to discover how your business can bring compassionate marketing to your customers through the creation of marketing personas and by listening to their personal needs.
Lindsay Dayton LaShell is a Marketing Activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits. Through workshops, speaking gigs, and consulting, she’s helped thousands of organizations reevaluate and realign their marketing strategies to be more empathetic, efficient, and effective.