Don’t Have a Plan, Build a Strategy: How to Recognize and Prioritize Marketing Opportunities

Posting to Facebook. Sending email newsletters. Landing pages. Search ads. If you have a good budget and you do them as part of your marketing plan, they’ll probably yield some results.

But if you’re short on time, money, or even marketing talent, then it can be a slow and costly path to growth.

A high-performing marketing strategy has two core elements: A mechanism to recognize opportunities, and a method to prioritize them. In this talk, I’ll show you my very simple, well-tested approach to each of these elements and provide you with templates for you to leverage for your own marketing strategy. When executed well, you can expect more impact from less effort in the short term, which gives you even more opportunity in the long term.

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